@Sonar was a pioneering ambient-location mobile application that leveraged social networks to connect people in the real world.
It was used by millions, promoted by Apple and Google in 150+ countries, and won awards such as Ad:Tech Best Mobile Startup and TechCrunch Disrupt Runner Up. Brett and Sonar have been featured in hundreds of media outlets including the New York Times, CNN, Huffington Post, Fast Company, The Atlantic, TIME, Financial Times, and Ad Age.
And yet, it failed. In his performance Brett will tell us about lessons that he had learned from the Rise and Fall of @Sonar.
Speech outline:
- Context
- The Search For Product / Market Fit
- Things I wish I spent less time on
- It’s all about People
- Starting Again
- Q&A
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